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Where we work

In homes

Traditional research might give you what people say, but not what they do.

Humans are unpredictable: behaviors are subconscious & based on habits. Our pioneering ‘At Home’ dataset and video capture uncovers previously buried truths by taking a look into everyday life, from the spaces and places it naturally occurs. Commission your own study or access Lifestream’s database, home to millions of behavioral data points gathered across hundreds of homes, and change the way you discover consumer behaviors.

Curious to learn more? You can commission your own in-home behavioral research, or tap into our At Home dataset of homes across the US and UK.

Where we work

Out of home

Understand real life experiences beyond the home.

Our mobile capture takes you out of home and into the point of view of real human experiences from the exact moment they happen. Put a face to your consumer and gather a deeper understanding as they share stories, pain points, and journeys, whether on the go, in car, or in store.

Bet it capture from in cars, at the shelf & moment of purchase, or from in the moment while on the go, our mobile video solutions tells the real human story.

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Where we work

In stores & restaurants

Get an accurate baseline of performance and pinpoint where you’re losing money.

Know exactly where and how your business can reach its maximum potential with the help of video AI. Our in-store work gives you access to never-before-seen data points by identifying and quantifying crew and consumer behaviors. Pinpoint missed opportunities, lost sales from the back of the line, wait and dwell times, or areas of customer confusion that are critical to a competitive edge.

Head over to our customer experience page to learn more about our work in stores and restaurants.

How clients are using our technology

1 Fortune 500 cleaning brand

To support the development of a new cleaning product, we spent 8 days observing how people cleaned their homes by the use of wearable cameras.

The solution

People do not move their feet when they clean. Additionally, people are more likely to use cleaning products that are in plain sight. This meant that surfaces which are a long distance away from where they started cleaning are missed by the spray from the bottle.

The outcome

Our client developed a unique nozzle that sprayed the cleaning product further, covering more surface area. It was supported with ATL comms encouraging people to keep the product in plain sight. The product has grown the category by 6% overall, and won Product of the Year 2020 for the cleaning category.

2 Global cleaning products company

Our client wanted to understand how real life behaviors and odors impact the in-car environment. Claimed data had identified purchase drivers; however, the client needed to understand what really happens in-car, and how behaviors change seasonally.

The solution

Big Sofa recruited a network of 20 drives across the country to capture in-car behavior for 8 weeks (2 weeks per season).

  • Collected nearly 600 hours of video across 4,100 videos
  • Coded & analyzed 46,100 data points

The outcome

The client’s customized Visual Insight System supported internal workshops through which they built out their foundational understanding of authentic behaviors on the in-car environment, including the identification of seventeen unique orders that had never before been considered. The research was socialized to cross functional teams using Big Sofa’s Visual Insight System functionality.

3 Global beverage and snack company

This client wanted a strategic review of its key vertical, seeking platforms to be built that were rooted in real, in-home behaviors.

The solution

From over 80 households in 3 countries, Big Sofa collected 28,000 food and beverage videos, leading to 350,000 data points and 1,700 days of observation.

The outcome

Combined with multiple data sources to create:

  • 14 growth platforms across 3 work-streams
  • Multiple workshops to engage stakeholders, activate platforms and create plans.

Content has been repeatedly re-analyzed saving significant investment in potential new research.

4 Global Apparel Company

This client wanted to breathe life into a global segmentation to really capture what lay behind specific attitudes, and how those attitudes manifested themselves in behaviors.

The Solution

Immersive mobile video where consumers shared multiple ‘days-in-their-life’ with us.

  • 106 consumers
  • 4,300 videos
  • 3,600 minutes
  • 1,600 images
  • 400,000 words

The Outcome

Platform created allowing stakeholders from across the business to deep dive into segments, brought to life with video content. Unique triggers identified for each segment that became the basis for creative briefs.

Big Sofa Video Analysis Software
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Our Technology

Big Sofa Video Analysis Software
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Secure Secure icon

We take security very seriously. We are ISO27001 accredited and we use global data centers, both cloud and private, to ensure data remains in its country of origin for GDPR compliance. Permissions within our application are completely customizable and transparent, giving you control over who sees your data. Additionally we offer obfuscation services in order to maintain anonymity.

Fast Fast icon

Our architecture auto scales in response to web traffic and processing queues, so you’re never left waiting for your content. Our processing pipelines are designed with speed and scale in mind and can be custom built to your needs.

Intelligent Intelligent icon

We use Machine Learning technology to automatically detect the contents of your videos and convert them into searchable, actionable data points. This makes video research at scale a far more viable, and economic choice. Not only does your video data become searchable, we automatically analyze your aggregated data to spot trends, clusters, anomalies and correlations.

Consumer Closeness and Feedback Consumer Closeness and Feedback icon

Our intuitive interface allows you to get closer to your consumers with our suite of storytelling tools. Highlight reels, offline downloads, curated homepages and community tools such as interactive comments and sharing, get you closer to true human experiences.

Data-led Insights Data-led Insights icon

Convert your video research into data with visualizations and reports. A Hybrid of Machine Learning technology and human analysis drives deeper insights at scale.

Questions? We
Have Answers

For Agencies
For Brands
I need professional quality video deliverables, but I don’t want to lose any of the content that we captured. How does this work?

Lifestream's Studio team can deliver high-quality videos, complete with custom animations and incredible storytelling. All content from your study stays in the Visual Insights System, and is explorable and re-mineable for more learnings down the road. You or your teams can revisit consumers and even create your own video clips and playlists.

Is there a way to understand human behavior over time, but also capture day-in-the-life ethnographies?

We can mix & match any of our methodologies on a project. Making use of both our behavioral observation and mobile/on the go methodologies (via iOS and Android app), Lifestream can design any type of study style, length, and capture methodology to answer your business questions.

We’re looking to do a long study – meaning weeks or months. Have you ever done this?

Yep! Most of our observational projects last about a week, and some stretch over many months. We've even run multi-year projects with a behavioral change or/and consumer closeness focus. As it's all digital and automatically uploaded, video content streams to the Lifesense platform as it is recorded, so you can stay in-tune throughout the research.

You talk about ‘in home’ and ‘on the go’. What about in stores, at shelves, in cars, or beta product testing?

Yes, yep, and yeah! Our capture and data methodologies work on the go - whether it be in cars or out and about - or in understanding product location on and perception oat shelves, or at home and reviewing a product.

Can our teams work with your technology, or do you have people to help?

Both! Typically we work in a full-services model, where Lifestream handles everything from recruitment and capture to analyzing content and uncovering insights and producing deliverables. Many of our agency partners use us in more of a 'DIY+' model. Either way, the Lifesense is a powerful tool that's ready to go and easy to use, by your teams or ours (or together!).

Do we need to use your video capture methodologies? What if we already have content to analyze from IDIs, focus groups, or immersions?

Either! We design each research project using our unique capture methodologies and data processing. But, our Lifesense platform is able to work with content you already have, too. Either way, it turns video, audio, or images into incredible data sources that are available to your entire teams.

Explore how the next frontier of consumer intelligence can help
your business.


Explore how the next frontier of consumer intelligence can help
your business.


5-7 Cranwood Street
+44 (0) 20 7357 0033


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52-54 East Oakland Avenue
Doylestown, Pennsylvania 18901